\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003c!--VIDEO_0--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\u003cp class=\"text_align-justify\"\u003e“冰天雪地也是金山银山。”\u003c/p\u003e\u003cp class=\"text_align-justify\"\u003e从哈尔滨国际冰雪节的火爆，到北极村冰雪秘境的破圈，热气腾腾的冬日盛景，见证着中国冰雪经济高质量发展的蝶变。\u003c/p\u003e\u003cp class=\"text_align-justify\"\u003e习近平总书记高度重视冰雪运动和冰雪产业发展，多次作出重要指示批示，强调“把发展冰雪经济作为新增长点，推动冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展”。在参加全国两会团组审议讨论时，总书记多次提到“冰天雪地”的开发利用情况。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp class=\"text_align-justify\"\u003e2015年全国两会，在参加吉林代表团审议时，总书记关切询问：“现在旅游是热点，旅游收入多少？”“白雪换白银换来了吗？”2016年全国两会，习近平总书记从生态与经济的辩证关系出发，在黑龙江代表团提出“冰天雪地也是金山银山”的理念。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp class=\"text_align-justify\"\u003e殷殷嘱托，落地生根。今日之中国，“冷资源”正持续释放“热效应”。昔日的“冰天雪地”以空前热度转化为实实在在的“金山银山”，推动冰雪经济模式持续升级、蓬勃发展。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp class=\"text_align-justify\"\u003e2024-2025冰雪季，全国冰雪休闲旅游人数突破5.2亿人次；2025年我国冰雪产业总规模跨越万亿元门槛。以冰雪旅游为引领，我国已形成涵盖文化、运动、装备在内的全产业链格局。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp class=\"text_align-justify\"\u003e从“猫冬”到“忙冬”，冰雪经济的火热不仅是生活方式的重塑，更是高质量发展的飞跃。在习近平总书记引领下，中国冰雪经济正燃动四季，奔向中国式现代化的“滚烫”未来！\u003c/p\u003e\u003cp\u003e总监制丨闫帅南 冯雪松 王姗姗 监制丨马丽君 毛更伟 杨洋 制片人丨杜晓东 编导丨杨程凯 记者丨李鑫 郝大庆 张澎湃 摄像丨晏经纬 吴宇焜 编辑丨严佳 王帅天 张鑫 杨山 王萧宇 毛卉 协拍丨总台黑龙江总站 漠河市融媒体中心 \u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp\u003e©2026中央广播电视总台版权所有。未经许可，请勿转载使用。\u003c/p\u003e\u003cdiv powered-by=\"qqnews_ex-editor\"\u003e\u003c/div\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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